- 18
- articles
- 2014–2016
- on Search Engine Watch
- PPC
- most covered
Jennifer Johnstone
2014
Know Your Platforms: AdWords vs. AdWords Express
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ…
Remarketing Across Ad Exchanges With DoubleClick Search
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest…
PPC Budget Forecasting 101
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A…
Easy Landing Page Testing Using DoubleClick Search
Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search…
Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and…
The Ultimate Guide to Google AdWords Conversion Types
Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier…
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through…