PPC.
Paid Search Testing, March Madness Bracket Style
Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test prior to testing anything is they…
How to Prioritize Your PPC Analysis for Awesome Results
Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important…
Benefits vs. Features: What Makes a Better PPC Ad?
When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit,…
8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through…
AOL, Microsoft, Yahoo Kick Off Display Ad Deal
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially…
Understanding adCenter’s Brand New ‘Negative Union’ Paradigm
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they…
Google: 130 Million ‘Bad Ads’ Were Killed in 2011
Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection…
AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding
You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…
Pruning an Overgrown PPC Campaign
Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to…
Paid Search Spend Down 6.4% in Q4 2011 [Report]
Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors.…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by…
PPC Split Testing: Who, What, Why & How
Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who,…
The Definitive Guide to AdWords Display Targeting
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as…
PPC Ad Optimization: 6 Top Elements to Test
Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from…
3 Underused Paid Search Metrics
Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these…
Blekko Tests Search Ads
Startup search engine Blekko has recently begun to test search ads on its site. It works with several large brands through feeds…
PPC Scams to Avoid
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be…
How to Focus Your PPC Analysis & Optimization
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost…
Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks…
The Power of Positive PPC Ads and Attitude
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day.…
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May…
4 Ways to Kill Your PPC Health
An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and…
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros…
adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad…
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