34
articles
2011–2014
on Search Engine Watch
Social
most covered
Author

ClickZ Team

2014

Events

Dare to Hack Data With Bing at SES Denver

At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed…

10 Sep 2014

2013

Industry

SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was…

06 Nov 2013

2012

Social

The Mayan Apocalypse Rules for Marketers

A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever…

21 Dec 2012

Social

Images, Status Updates, Videos Spur Most Brand Engagement [Report]

When it comes to social media, consumers are most likely to engage with branded content containing images (44 percent). A…

27 Jul 2012

Mobile

Global Mobile Search Ad Spend Tops $3.2 Billion in 2011

The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted…

07 Jun 2012

Mobile

Facebook Adds Mobile Sponsored Stories Options

In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile…

07 Jun 2012

Mobile

Video Boosts Mobile Ad Engagement Rates [Study]

In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement…

06 Jun 2012

Social

Facebook Offers Rolls Out to Local U.S. Businesses

Facebook is rolling out its Offers marketing platform to local businesses in the U.S.. Before, Offers - which competes with…

05 May 2012

Analytics

Yahoo Launches Marketing Dashboard for SMBs

Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital…

03 May 2012

Social

Facebook Ad Analytics Will Track More Than Clicks & Likes

Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social…

21 Apr 2012

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