- 34
- articles
- 2011–2014
- on Search Engine Watch
- Social
- most covered
ClickZ Team
2012
Foursquare Paid Search Ads to Launch in June
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active…
AOL, Microsoft, Yahoo Kick Off Display Ad Deal
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are…
Paid Search Spend Down 6.4% in Q4 2011 [Report]
Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and…
Blogging Remains Popular, Impressive Growth Continues [Report]
Even if blogs don't have a big audience, combined they add reach to marketing campaigns. Women and moms dominate the…
Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile…
Facebook Storefronts: Why Brands Fail
Executives from social technology startups share several reasons why four high-profile brands - Gamestop, Gap, JCPenney, and Nordstrom - have…
Facebook Premium Ad Upgrade Details Leaked
Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to…
FTC on Mobile Apps: Will Android, Apple Please Think of the Children?
The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies…