28
articles
2010–2013
on Search Engine Watch
Industry
most covered
Author

Duncan Parry

2013

Mobile

Justifying Smartphone PPC Spend as Tablet Results Soar

Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly…

18 Jan 2013

2012

Industry

How to Land an Internship in Search

An internship is a great way to open the door to a rewarding career, but the competition is often fierce…

30 Nov 2012

SEO

Should SEO Departments be Renamed “Content Marketing” Departments?

Content marketing is having a big impact on marketers. Some believe it will change SEO. But in the breathless rush…

05 Oct 2012

Mobile

iPad PPC strategies: Mobile in the Morning, Laptop in the Evening

The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element…

13 Aug 2012

Social

Save Time With Bookmarklets

Curating and sharing content can quickly become time consuming. These bookmarklets can save you time, letting you share pages with…

13 Jul 2012

Development

Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

A long Directive requires brands to get "consent" before tracking consumers. If your UK site isn't compliant yet, you've probably…

15 Jun 2012

Social

6 Tools to Manage Your Twitter Followers

Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence.…

21 May 2012

Industry

14 Search Tools to Bookmark

A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some…

20 Apr 2012

PPC

PPC Scams to Avoid

When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good…

24 Feb 2012

PPC

7 Steps to Prepare For the Search Alliance in the UK

After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012.…

27 Jan 2012

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