PPC.
Top 5 Mistakes People Make Buying Paid Search Software
Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste…
AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare
Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and…
Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online…
PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click…
Automated Alerts – Robotic Guardian Angels of PPC
When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign.…
3 Dos & Don’ts to Spring Clean Your Facebook Ads
Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook…
Where to Land the Best Paying PPC Jobs [Infographic]
Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but…
adCenter to Add Broad Match Modifier
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and…
4 Reasons Your Search Team Should Manage DSP Campaigns
It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation…
Google’s Rosetta Stone AdWords Woes Continue as Case Reopened
Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google…
Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the…
PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization
Good reporting is a key to proving the value of PPC and the job you’re doing managing PPC. Reports with poorly-crafted charts…
Review of Qwaya’s Self Service Facebook Advertising Tool
With over 850 million users, businesses and web entrepreneurs are flocking to Facebook to acquire a social following of their own. However,…
Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local…
Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated…
Writing Better PPC Reports
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn…
4 Helpful Tips on How to Save Money by Retargeting
Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate…
Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court
Google engaged in misleading and deceptive conduct in four cases, ruled a Federal Court in Sydney, Australia. The case was an appeal…
Google AdWords Ad Extensions Get Conversion Tracking
PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions.…
PPC Ads: When ‘Free’ Still Feels Risky
We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a…
Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects
At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money.…
How to Build a Keyword Discovery Machine Using AdWords
Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you?…
Google AdWords Adds Status Insights to Help Diagnose Ads Faster
Google recently announced the addition of a status insights icon to the Ads tab. This new feature provides visibility into the approval…
Page 39 of 70