- 9
- articles
- 2012
- on Search Engine Watch
- Analytics
- most covered
Ted Rooke
2012
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is…
How to Leverage Consumer Intent to Maximize PPC Performance
Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new…
4 Opportunities to Successfully Optimize the Full Conversion Funnel
While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so…
Success Through Testing: Don’t Forget the Scientific Method
The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses…
BAM! Optimize Your Campaigns Across Multiple Goals to Further Success
How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one…
Optimizing to Lifetime Value of Customers to Maximize SEM Performance
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer:…
4 Reasons Your Search Team Should Manage DSP Campaigns
It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look,…
Refining Your Attribution Model to Gain Clarity on Media Performance
To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors…
Media Attribution: How to Start Optimizing Your Media Allocations
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital…