PPC.
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a…
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change…
5 Steps to Plan Your PPC Account Restructure
Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take.
6 Sins You’re Committing on Bing Ads
A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty?
Where’s the Value in AdWords Dynamic Structured Snippets?
"Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying…
Bing Ads to Simplify AdWords Campaign Import Process With Upgraded URLs
The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads.
Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and…
5 Tips to Leverage Yahoo Gemini for Mobile PPC
Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.
Are You #Winning at Google Shopping Campaigns?
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.
Hacking the Google Display Network for Insanely Low CPC
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate…
Hilton Uses Google Hotel Ads to Entice New Customers
Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase…
Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.
Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
2 Reasons It Might Be OK for Keywords to Miss Their ROAS Target
Return on advertising spend isn't the end all, be all for paid search campaigns. Here are two reasons why.
PPC Budget Strategy 101
Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize…
Spring Cleaning: A Quarterly PPC Checklist
There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we…
Landing Page Lessons From Top PPC Advertisers
You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can…
Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy
Here are five good reasons why you should migrate to AdWords' new Call-Only Ads as part of your PPC strategy.
Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers
Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in…
5 PPC Settings That Can Sabotage Success
When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that…
7 Labels Features You Will Love in DoubleClick Search
Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account…
55 Questions to Ask Before Restructuring a PPC Account
If you are a pay-per-click manager, at some point you’re going to inherit an existing account. Here is a checklist of items…
Google Offers Guidebook for AdWords Updates
Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline…
Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPC
Tracking and analyzing your PPC performance is critical, and you can’t truly know how you’re doing without an account analysis tool.
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