- 71
- articles
- 2014–2019
- on Search Engine Watch
- Industry
- most covered
Emily Alford
2019
Local SEO for enterprises: Optimizing for the Local 3-Pack
Mobile users are most likely using Google to search for local businesses, and those searches are generally limited to what’s…
How to optimize paid search ads for phone calls
70% of consumers have used a click to call button, and a recent study found that calls convert at ten times…
Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for…
2015
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but…
Google Maps Now Shareable Across Devices
Google Maps users can now share maps from desktop to mobile, according to a recent Google+ post.
Four Link Lessons from #SESAtlanta
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at…
Understanding the Customer Makes Mobile Search Meaningful #SESAtlanta
Understanding the growing mobile PPC market is about understanding the ways in which consumers use mobile, and targeting users with…
Bill Hunt’s 5 Epiphanies for SEO #SESAtlanta
At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year…
Bing Ads Improves Age and Gender Targeting
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better…
StubHub Saves Its Rankings While Opening Up Personalization Possibilities
Online ticket retailer StubHub recently faced the challenge of updating its sites to optimize for mobile without taking a hit…
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