Bing ads has started to collect more demographic data from its users, allowing advertisers to better target consumers based on age and gender.
Bing’s global coverage of demographic data has recently doubled, according to the company’s blog, which promises that the new targeting capabilities will offer “an increase in click-through rate and conversion rate for targetable users, thus potentially increasing the overall return on investment for all your campaigns.”
Advertisers can take advantage of Bing‘s new increased targeting features by setting targeting rules in “Advanced Targeting” in their Bing Ads dashboard. Then, they’re able to segment audiences by age range, gender, device, and time, which will cause an automatic lift in bids when targeted audiences are searching.
Bing Ads has also released comScore data on its audience, which reveals that Bing Ads Audiences skew female, and are most likely in the age range of 35-44.
