Bing Ads.
Bing tests new Member price tag on Shopping ad results
Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or subscription-based websites.
Tips to lower brand CPC for greater profitability
The long-term benefits can help advertisers gain up to 40% cost savings, have a significant impact on profitability, and free up budget…
Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the…
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
Six tips for B2B paid search success
About 60 percent of B2B companies acquired customers through LinkedIn paid ads. Ace B2B paid advertising with these strategic tips on execution.
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending…
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search…
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the…
Bing news update: three latest developments
It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm…
Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales.
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m…
Remarketing tips with Bing Ads
Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider…
Three things advertisers should consider about Yahoo and Google’s deal
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, pioneers…
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
Halloween Tricks and Treats for Digital Marketers
The holiday shopping season is the most significant time of year for digital marketers, starting with Halloween. Consider these insights and optimize…
The Time to Transition to Bing Shopping Campaigns Is Now
If you presently use Product Ads, consider these insights about the benefits of upgrading to Bing Shopping Campaigns. Here's a step-by-step tutorial…
Bing Ads Releases New Ad Extensions
This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device…
Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help…
Bing Launches Marketplace Trends Site to Help Targeting
Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as…
Bing Native Ads Combines User Intent, Native Experiences
When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in…
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve…
Bing Ads Improves Age and Gender Targeting
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers…
Page 1 of 4