comScore.
Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
Partnership Rewards Seahawks Fans for Searching with Bing
Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a…
Could Microsoft and AOL Take on Google and Facebook?
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends…
Bing Ads Improves Age and Gender Targeting
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers…
The Final Hurdle Is Cleared – Apps Will Replace Websites
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry…
5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the…
Google “Mobilegeddon” Has Officially Arrived
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are…
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
Yahoo’s Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number…
Google’s Search Share Goes to Yahoo, comScore Reports
Google's share of the U.S. desktop search market dipped from 67 percent to 65.4 percent from November to December of last year,…
Bing Strives Toward Mobile Friendliness
To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
Yahoo Bing Network Audience Stats That Might Surprise You
The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.
Google Adds New Features to Tag Manager
To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…
YouTube Keyword Tool Goes Missing
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
Yahoo Recovers From Search Share Low in June
Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest…
Watch Time Now Impacts Facebook News Feed Video Rankings
Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched…
Is comScore’s Google Search Share Data False? Not Exactly
Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many…
5 Ways to Sell SEO to Your CMO
Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak…
80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views…
Is Pinterest the New Darling of Retail Search?
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest.…
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