Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning.
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.
Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user.
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender.
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction.
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore.