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comScore.

Everything we have published on comScore. 486 articles
Latest in comScore

Online Content Videos Break Record with 52 Billion Monthly Views

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December.…

By Greg Jarboe · 13 Jan 2014

Industry

U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will…

By Jessica Lee · 20 Nov 2013

Video

Make Way for YouTube Partner Channels in Online Video Rankings

The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content…

By Greg Jarboe · 18 Nov 2013

Industry

Google Fails to Gain Search Market Share, Bing Steals From Yahoo

It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much…

By Danny Goodwin · 14 Nov 2013

Video

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts…

By Greg Jarboe · 13 Nov 2013

PPC

Google AdWords Adds Search Network with Display Select Option

Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to…

By Jennifer Slegg · 12 Nov 2013

Industry

Yahoo Remains Top Web Property: comScore

Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month…

By Jessica Lee · 23 Oct 2013

Industry

Validity of Bing It On Challenge Results Put Bing on Defense

According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning…

By Jennifer Slegg · 08 Oct 2013

Video

AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according…

By Greg Jarboe · 23 Sep 2013

Local

The Future of Local Search: 5 Layers of Local

Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing…

By Amanda DiSilvestro · 19 Sep 2013

Video

48 Billion Video Views, 19.6 Billion Ad Views in July

According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent…

By Greg Jarboe · 20 Aug 2013

Mobile

There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate…

By Eli Goodman · 12 Aug 2013

Industry

Google Accounts for Nearly 25% of All U.S. Internet Traffic

Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to…

By Jessica Lee · 23 Jul 2013

Video

Video Ad Views Surge to Record 20 Billion in June

In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20…

By Greg Jarboe · 18 Jul 2013

SEO

How to Dominate the Entire First Page of Bing

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only…

By George Fischer · 08 Jul 2013

Industry

Yahoo Axes AltaVista Search Engine, Axis Search App

Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with…

By Jennifer Slegg · 01 Jul 2013

Industry

Google, Bing Both Win More Search Market Share

Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing…

By Jennifer Slegg · 18 Jun 2013

Industry

Yahoo Search Results Get a Google-Inspired Redesign

Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo unveiled its brand new look today – one that…

By Danny Goodwin · 05 Jun 2013

Video

Video Ad Views Reach Another All-Time High: 13.2 Billion in April

The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April…

By Greg Jarboe · 23 May 2013

Mobile

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and…

By Monica Ho · 22 May 2013

Content

3 Keys to Activating an Audience with Smarter Content

Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content…

By Ben Straley · 09 May 2013

Video

Video Ad Views Hit All-Time High: 13 Billion

The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March…

By Greg Jarboe · 26 Apr 2013

PPC

Yahoo Bing Network: New Details on Searchers Not Using Google

ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally,…

By John Gagnon · 24 Apr 2013

Video

UbiquiTV: Video Fragmentation is the New Reality

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency…

By Eli Goodman · 22 Apr 2013

Local

Social Search Concerns for National Multi-Location Brands

Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool…

By Adam Dorfman · 11 Apr 2013

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