Topic

comScore.

Everything we have published on comScore. 486 articles
Industry

Google’s Search Share Goes to Yahoo, comScore Reports

Google's share of the U.S. desktop search market dipped from 67 percent to 65.4 percent from November to December of last year,…

By Mike Obrien · 21 Jan 2015

Industry

Bing Strives Toward Mobile Friendliness

To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.

By Mike Obrien · 21 Nov 2014

Industry

Yahoo Bing Network Audience Stats That Might Surprise You

The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.

By John Gagnon · 28 Oct 2014

Industry

Google Adds New Features to Tag Manager

To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.

By Yuyu Chen · 16 Oct 2014

Local

4 Things Search Marketers Can Do to Ensure a Happy Holiday

With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…

By Kelly Wrather · 16 Sep 2014

Video

YouTube Keyword Tool Goes Missing

Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.

By Ashley Zeckman · 05 Sep 2014

Industry

Yahoo Recovers From Search Share Low in June

Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest…

By Jessica Lee · 18 Aug 2014

Video

Watch Time Now Impacts Facebook News Feed Video Rankings

Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched…

By Lisa Lacy · 24 Jun 2014

Industry

Is comScore’s Google Search Share Data False? Not Exactly

Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many…

By Jennifer Slegg · 30 May 2014

SEO

5 Ways to Sell SEO to Your CMO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak…

By Jim Yu · 13 May 2014