comScore.
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by…
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal
The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said…
Yandex Just Passed Bing to Become 4th Largest Global Search Engine
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore…
Unruly Launches Tool to Predict ‘Shareability’ of Video Ads
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to…
Google, I Think I Love You … So What Am I So Afraid Of?
What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access…
Targeting the Over 65 With PPC
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this…
20 Top YouTube & Video Marketing Stories of 2012
YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s…
Only 23% of Brands Are Using Online Video Advertising
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
The Secret to Reeling in Holiday Shoppers?
Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real…
Mobile Search in the Age of Holiday Shopping Insanity
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how…
The Imminent Mobile Commerce Avalanche
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to…
Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total…
For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show…
Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore,…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t…
ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer,…
AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per…
Google Pushes Freshness With AdWords Seller Ratings Extension Change
Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video…
New York Times to Sell About.com: Google to Blame?
The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So…
2012 London Olympics: How the World Was Searching
Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every…
4 Ways to Increase Average Order Value
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will…
Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs
As the growth of Google+ continues, more big brands are setting up accounts. Three out of four of the top 100 brands…
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