comScore.
Google Closer to EU Antitrust Settlement
Google is nearing a settlement with the Euroopean Commission regarding its search and advertising antitrust probe. Antitrust chief Joaquin Almunia says EU regulators have reached "a good degree…
Obama Beats Romney Early in Digital Marketing Race
A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes…
Google U.S. Search Share Hits Record High as Yahoo Falls to New Low
Google increased its stranglehold on the U.S. search engine market, reaching a record high in May, according to comScore. Meanwhile, Yahoo’s share…
How Facebook Brand Page Media Exposure Affects Purchasing Behavior [Study]
A new comScore report identifies frameworks marketers can use to quantify social marketing efforts and evaluate outcomes. Key takeaways from their research…
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth…
5 Key Video Marketing Findings From New comScore Report
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and…
Record 9.5 Billion Video Ads Were Viewed in April 2012
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another…
Why Your SEO & Social Strategy Should Include Pinterest
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create…
A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with…
5 Pinterest User Insights Marketers Can Use to Drive Sales
As with any social or marketing channel, there is no magic formula for success on Pinterest. However, there are lessons to be…
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours.…
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and…
Yahoo Reorg 2012: Search Avoids Death Sentence
Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the…
Facebook Search Engine Overhaul in Works
A former Google engineer is leading a team of two dozen Facebook engineers dedicated to creating an improved Facebook search engine that…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…
Combining Professional & User-Generated Videos Drives More Sales [Study]
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other…
Optimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and…
Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been…
Yahoo Search Share Sinks, Google, Bing Rise in February 2012
Yahoo’s slice of the U.S. search engine market continued to evaporate in February reaching a new low, according to comScore. Google and…
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at…
Yandex Tries to Solidify Search Dominance, Keep Google Down in Russia
How has Yandex continued to hold off Google in Russia? Anton Popov, head of sales and marketing at Yandex, discusses Google vs.…
How Mobile, Social & Trust Are Shaping Local Search Usage [Study]
Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies,…
Page 4 of 18