comScore.
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts…
Google AdWords Adds Search Network with Display Select Option
Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to…
Yahoo Remains Top Web Property: comScore
Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month…
Validity of Bing It On Challenge Results Put Bing on Defense
According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning…
AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according…
The Future of Local Search: 5 Layers of Local
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing…
48 Billion Video Views, 19.6 Billion Ad Views in July
According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent…
There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate…
Google Accounts for Nearly 25% of All U.S. Internet Traffic
Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to…
Video Ad Views Surge to Record 20 Billion in June
In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20…