- 42
- articles
- 2010–2014
- on Search Engine Watch
- Industry
- most covered
Eli Goodman
2014
How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While…
Social Media Monetization in a ‘Mobile First’ World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers.…
2013
The Multi-Platform Majority Has Arrived. Are You Ready?
More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an…
There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story…
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are…
UbiquiTV: Video Fragmentation is the New Reality
Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop…
Multi-Platform Media Usage is Not a Zero Sum Game
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach…
Can Facebook Graph Search Disrupt the Google Habit?
Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a…
2012
The Imminent Mobile Commerce Avalanche
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology…
How the ‘Digital Endcap’ Can Help Improve Online Retailers’ Bottom Lines
Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on…
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