Topic

comScore.

Everything we have published on comScore. 486 articles
SEO

How to Dominate the Entire First Page of Bing

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only…

By George Fischer · 08 Jul 2013

Industry

Yahoo Axes AltaVista Search Engine, Axis Search App

Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with…

By Jennifer Slegg · 01 Jul 2013

Industry

Google, Bing Both Win More Search Market Share

Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing…

By Jennifer Slegg · 18 Jun 2013

Industry

Yahoo Search Results Get a Google-Inspired Redesign

Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo unveiled its brand new look today – one that…

By Danny Goodwin · 05 Jun 2013

Video

Video Ad Views Reach Another All-Time High: 13.2 Billion in April

The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April…

By Greg Jarboe · 23 May 2013

Mobile

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and…

By Monica Ho · 22 May 2013

Content

3 Keys to Activating an Audience with Smarter Content

Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content…

By Ben Straley · 09 May 2013

Video

Video Ad Views Hit All-Time High: 13 Billion

The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March…

By Greg Jarboe · 26 Apr 2013

PPC

Yahoo Bing Network: New Details on Searchers Not Using Google

ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally,…

By John Gagnon · 24 Apr 2013

Video

UbiquiTV: Video Fragmentation is the New Reality

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency…

By Eli Goodman · 22 Apr 2013