- 6
- articles
- 2012–2013
- on Search Engine Watch
- Mobile
- most covered
Monica Ho
2013
Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking
There are many unique differences in user behavior by device that can provide marketers with insights on not only the…
Audience Targeting in Mobile: 4 Key Elements of Context
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time…
2012
Why Effectively Measuring Lead Performance in Mobile is Essential
Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance,…
3 Mobile Marketing Must Haves for the Holiday Season
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role…
Mobile Targeting Definitions Every Marketer Must Know
The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting…
Smaller-Screen Creative: Why Smartphones & Tablets Aren’t Created Equal
Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online…