Articles by this author
How to Dominate the Entire First Page of Google
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.
Leveraging Pinterest for SEO and E-commerce
Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here's how to pin and win for SEO and e-commerce.
How to Dominate the Entire First Page of Bing
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on Page 1 of Bing. Here's how to do it.
SEO Outreach: Gain a Competitive Edge by Running Display Ads
Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO programs.
3 Ways to Identify Link Prospects
In a crowded space where everyone uses the same basic tactics, only those who utilize creative forms of outreach specific to their target vertical will separate from the pack. Here's how to gain high-quality links and a competitive advantage.
How to Hire & Retain SEO Talent in 2013
Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who will create and execute performance-driving SEO campaigns. Here’s how to find and keep them.
Critical Components to SEO Success in 2013
Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond.
How to Update Your Keyword Research Process for 2013 & Beyond
Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO campaigns for sustained revenue and customer acquisition.
