PPC.
Can Google Correlate Be Used as a PPC Tool?
Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword…
Control Your Destiny in the Google Display Network
When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency…
Streamline Your PPC Workflow With Excel
While the AdWords interface is a great way to digest overall campaign information, it isn’t necessarily the easiest way to quickly identify…
Google AdWords Adds Domain Names to Headlines
Google is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline, separated…
How to Avoid PPC Campaign Strikeouts
Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the…
7 Winning Strategies for PPC Remarketing Success
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never…
Google AdWords Enable Tablet Specific Targeting
Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes…
Slim Down Your CPCs With 3 Compound Metrics
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce…
adCenter Finally Changing Spend Budgeting, Possibly More
Many adCenter users have long disliked the need to set both monthly and daily spends for their PPC spends, and now it…
Understanding AdWords Average Position: Optimize Your PPC Performance
A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this…
Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types
Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's…
Paid Search Fire Drills: Common Oversights, Harsh Consequences
Make your life a little easier by avoiding these three paid search emergencies associated with keyword insertion, use of broad match, and…
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for…
Geotargeting: A Great Local Search Option
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here…
How Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip…
Goodbye, AdWords Position Preference… We Hardly Knew Ye
If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies.
Making That Leap From Search to Display
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display…
5 Ways to Push Through the Proverbial PPC Wall
Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there…
Easier Negative Keyword Management in AdWords
Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to…
A 12-Step Program to Improve Your CTR
Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these…
New Features Coming to adCenter — Including Quality Scores
There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make…
3 Tips to Use Paid Search for a Complex Sale
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
7 Ways to Counter Rising CPCs
Low-tech solutions to stave off hyperinflation within the paid search economy.
Keyword Phrase Value: Click-Throughs vs. Conversions
Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail…
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know
Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are…
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