- 6
- articles
- 2010–2011
- on Search Engine Watch
- Analytics
- most covered
Author
Roger Barnette
2011
Analytics
Actionable Media Attribution and Analytics for Search Marketers
A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign.
PPC
Making That Leap From Search to Display
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search…
Social
Facebook Ads & Search: When Worlds Collide
Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance…
Analytics
The New Attribution: Smart Marketers and User-Based Media Optimization
By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to…
PPC
Search and Display — Piece by Piece in 2011
Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and…
2010
Analytics
After the Transition: How to Get the Most Out of Bing/Yahoo
The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should…