- 23
- articles
- 2010–2012
- on Search Engine Watch
- Industry
- most covered
Paul Burani
2012
Greasing the Purchase Funnel With Consumer Research
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions…
Google’s Encrypted Search Data: A Cure for Vision Loss?
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build…
2011
One-Word Searches: Search Engines Doing More With Less
We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant,…
Step-by-Step Guide to Managing Search Marketing in an Agency Environment
Seven basic steps to build a search marketing business. By maximizing efficiencies and minimizing human error, this process can help…
Search Engines Can Save the Podcast: Lessons From ‘The Office’
Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help…
Rock the Vote: A Petition to Bring Back Google Sets
While some of Google’s recently discontinued products will live on within other projects, Google Sets wasn’t so lucky. Here are…
Turntable.FM: Next on Marketers’ Playlists
Marketers should be paying attention to social music site Turntable.FM. Everybody else in the online consumer value chain will be…
6 Ways Search Marketers Can Capitalize During Holidays & Seasonally
When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords,…
Gifting Online & Offline: Shopping and Behavioral Search
A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the…
Gifting Online & Offline: Not Just Holidays Anymore
Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and…
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