Articles by this author
Greasing the Purchase Funnel With Consumer Research
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire customers, and build their brand.
Google’s Encrypted Search Data: A Cure for Vision Loss?
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive profile of the “Secured User”, to gain a better understanding of the faces who will be absent from the crowd.
One-Word Searches: Search Engines Doing More With Less
We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something else? Let’s see if we can break down this trend and isolate the behavior for what it really is.
Step-by-Step Guide to Managing Search Marketing in an Agency Environment
Seven basic steps to build a search marketing business. By maximizing efficiencies and minimizing human error, this process can help you focus your time on delivering quality work – and investing the time to come up with truly innovative solutions.
Search Engines Can Save the Podcast: Lessons From ‘The Office’
Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help create a new future for podcasting and how can search engines and podcasts come together to create a new digital medium?
Rock the Vote: A Petition to Bring Back Google Sets
While some of Google’s recently discontinued products will live on within other projects, Google Sets wasn’t so lucky. Here are just a few examples of what Google Sets allowed search marketers to do with ease and why Google should bring it back.
Turntable.FM: Next on Marketers’ Playlists
Marketers should be paying attention to social music site Turntable.FM. Everybody else in the online consumer value chain will be on board soon, so try to get yourself an invite, experience the rooms, and get schooled on a world of possibilities.
6 Ways Search Marketers Can Capitalize During Holidays & Seasonally
When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords, be timely, use ad extensions, diversify, think competitively, and remember year-long gifting occasions.
Gifting Online & Offline: Shopping and Behavioral Search
A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and “gifts” keywords (acknowledging that there is likely to be overlap, in terms of Google’s delivery of search results).
Gifting Online & Offline: Not Just Holidays Anymore
Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays.
