- 23
- articles
- 2010–2012
- on Search Engine Watch
- Industry
- most covered
Paul Burani
2011
Gifting Online & Offline: A Seasonal Analysis
The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift…
Is Delicious the Next Discovery Engine?
While we've gotten pretty good at going out and searching for answers to our questions, who is out there bringing…
Google +1: What Does it Mean for Search Marketing?
It might be the biggest announcement in the digital world in a very long time -- but both Google and…
7 Ways to Counter Rising CPCs
Low-tech solutions to stave off hyperinflation within the paid search economy.
Search, Social Media & the Offline Purchase
How to target the social media audience in search engines and guide their offline consumer behavior.
The ROPO Effect: Measure, Search & Destroy
Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement…
2010
5 Reasons Google’s New Keyword Tool is Better [Best of SEW 2010 #6”
While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword…
How the Language of Search is Changing the Face of SEM
If you don't speak the consumer's language, how will they ever find you?
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why.
How to Cut Through the Clutter in Branded Search
Introducing a methodology to measure true branded search volume -- one that is scalable and broadly applicable to virtually any…
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