Paul Burani

Social

Google’s Latest Move Toward Social Shopping

With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital…

12 Jul 2010

Analytics

Comparison Shopping and the Pursuit of Trust

Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring…

14 Jun 2010

Analytics

Estimating Word-of-Mouth Activity from Search Query Data

How to identify the relevant conversations by tapping into related search query activity by using Google's AdWords Keyword Tool.

17 May 2010