- 11
- articles
- 2010–2011
- on Search Engine Watch
- PPC
- most covered
Jeremy Hull
2011
Back to School: Now That’s What I Call a PPC Strategy!
Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips…
Geotargeting: A Great Local Search Option
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords…
Rekindle the Romance With Your PPC Campaigns
Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work.…
2010
3 adCenter Optimization Tips
It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter…
Goodbye, Yahoo: 4 Things I’ll Miss About Panama
A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life…
What’s the Value of a Paid Search Impression?
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid…
Paid Search Keyword Building the Smart Way!
This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC…
Paid Search Management: Campaign Organization, Part 3
An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device…
Paid Search Management: Campaign Organization, Part 1
Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part…
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