PPC.
How to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends that may indicate compromised tracking and…
1 PPC Resolution You Must Make: Fix Your Quality Scores
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a…
5 Tips to Maximize Your Retargeting Campaigns
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot…
2013 Predictions for Paid Search in Financial Services
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends:…
Be A PPC Leader in 2013: 5 Top Trends
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower!…
Top News Events of 2012 & Resulting PPC Trends
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip…
As Goes Paid Search, So Goes the Election?
President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader…
Top 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do…
7 Questions To Expect From Your New PPC Manager
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re…
The 16 SEM Managers You’ll Meet During Your Career
During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting…
Search Retargeting: Why It Matters & How to Get Started
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what…
The Secret to Reeling in Holiday Shoppers?
Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real…
Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various…
AdWords Christmas List: 6 New Features Google Should Add in 2013
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords…
Google AdWords Bulk Edit Facility: 4 Key Use Cases
The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of…
Black Friday & Cyber Monday PPC: How Did Retailers Prepare?
An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber…
3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products
When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get…
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization…
5 Remarketing Tips to Maximize Your Holiday SEM
As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they’ve been to your site and…
6 AdWords Enhancements Offer More Insights, Efficiency
Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a…
Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video
SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in…
The 5-Step Plan to PPC Prioritization for Maximum Profits
These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is…
Master Google AdWords in 3 Steps With the 80/20 Rule
When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you…
Top 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending…
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