- 8
- articles
- 2012–2013
- on Search Engine Watch
- PPC
- most covered
Ben Plomion
2013
Facebook Marketplace vs. Exchange Ads: 3 Important Differences
Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to…
Align These 3 Creatives to Drive More Conversions
There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the…
Why Pixels Matter & 3 Things You Should Watch For
Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the…
Search Retargeting Arrives on Facebook’s Advertising Exchange
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook.…
5 Tips to Maximize Your Retargeting Campaigns
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is…
2012
Search Retargeting: Why It Matters & How to Get Started
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview…
5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google…