- 12
- articles
- 2012–2013
- on Search Engine Watch
- PPC
- most covered
Suren Ter Saakov
2013
Key Factors to Effective Competitive Analysis as a Small Business
Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC…
March Madness = Search and AdWords Madness?
Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the…
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu…
2012
Top News Events of 2012 & Resulting PPC Trends
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take…
Black Friday & Cyber Monday PPC: How Did Retailers Prepare?
An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday…
Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they…
Holiday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the…
A Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are…
Obama vs. Romney: Search for Next President Reveals Astonishing Facts
We decipher exactly how the Internet search marketing strategies of the current president and his opponents are managed, as well…
Analyzing the Investment Market Using External Data
The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a…
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