PPC.
4 Red Flags When Hearing a PPC Agency Pitch
Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as…
Are You Tracking the Most Important PPC Stats?
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among…
AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to…
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve…
PPC Automation Methods for Retail Search Advertising
Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.
How a Standard of Practice Can Make Your Search Agency Better
Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle…
Using Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by…
How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically…
The 5 Biggest Don’ts of Paid Search
With PPC, there are many things that marketers must remind themselves not to do.
The Most Expensive States for Paid Search in the U.S.
Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama,…
Your Terrible Website is Ruining Your PPC Performance
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
Uncovering PPC Best Practices With Allstate Insurance
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance…
PPC Myth-Busters: 5 B2B Folklores Debunked
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion…
Concatenate: The Ultimate Excel Function for Managing PPC Campaigns
One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad…
How Your PPC Strategy Is Like Gardening
With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is…
5 Simple Ways to Wrangle Your PPC Budget on Brand-New Accounts
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on…
4 Tips to Improve Your Product Feed for Advertising
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.
13 Expert Tips for Mobile PPC
Here are 13 tips for successful mobile PPC from experts around the industry.
Personal B2B PPC – 5 Things You Need to Ensure Success
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition
Here are five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per…
Is the Yahoo Bing Network Emerging From Google’s Shadow?
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.
Defining Success for PPC Efforts
When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a…
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking…
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