- 5
- articles
- 2015
- on Search Engine Watch
- PPC
- most covered
Author
Tara Johnson
2015
PPC
Why Feed Optimization Is Critical for a Successful Ad Campaign
Here are some helpful instructions for using keywords to effectively execute feed optimization for ad campaigns, a key PPC practice.
PPC
Are Amazon Text Ads a Promising Alternative to Product Ads?
It's been announced that Amazon Product Ads will be discontinued and Text Ads will be introduced to take their place.…
PPC
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a…
PPC
PPC Automation Methods for Retail Search Advertising
Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive…
Social
Retail Revolution: Steps to Mastering Facebook Dynamic Product Ads
Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such…