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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,871 articles
Latest in PPC

Bing Copilot ads now show a CTA button

Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers.

By Sachin Patel · 13 Oct 2026

PPC

Bing tests larger CTA button on sponsored ads

Bing is testing a larger CTA button on sponsored ads, a small design change that could make ads more noticeable and help…

By Sachin Patel · 12 Oct 2026

PPC

Google updates Merchant Center product image quality guidelines

Google has relaxed its Merchant Center rule blocking products with poor image quality, but the 500 × 500 minimum size from January…

By Sachin Patel · 12 Oct 2026

PPC

Google AI Mode now showing offers in Shopping ads

Google AI Mode is now showing offers like ‘Buy 4 get $20 off’ inside Shopping ads, with a popup of details on…

By Sachin Patel · 12 Oct 2026

PPC

Google tests new design for ads at bottom of AI Mode responses

Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white…

By Sachin Patel · 09 Oct 2026

PPC

Google Ads PMax adds option to send users to Google Business Profile

Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s…

By Sachin Patel · 09 Oct 2026

PPC

Bing tests light blue bubbles for sitelinks on desktop

Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also…

By Sachin Patel · 09 Oct 2026

PPC

Google tests larger three-dot menu icon on ads

Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test…

By Sachin Patel · 09 Oct 2026

PPC

Google tests blue titles for ads at the bottom of AI Mode

Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the…

By Sachin Patel · 09 Oct 2026

PPC

Google tests showing website names or URLs in AI Mode ads

Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles appearing side…

By Sachin Patel · 07 Oct 2026

PPC

Google AI Mode now showing three ads at the bottom instead of two

Google AI Mode is now showing three ads at the bottom of results instead of the usual two, potentially opening up more…

By Sachin Patel · 07 Oct 2026

PPC

Google tests new sitelink design for ads on desktop

Google is testing a new desktop-specific sitelink design for ads, placing sitelinks on the right and the description on the left within…

By Sachin Patel · 06 Oct 2026

PPC

Google tests grey box design in Shopping ads

Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version appears to…

By Sachin Patel · 05 Oct 2026

PPC

OpenAI tests new visual ad format in ChatGPT

OpenAI is testing a new visual ad format that appears during ChatGPT's image generation process, alongside expanded ad measurement tools and brand…

By Sachin Patel · 05 Oct 2026

PPC

ChatGPT tests new “This might also interest you” heading above ads

ChatGPT is testing a new 'This might also interest you' heading above ads, a small addition to its ongoing ad design experiments.

By Sachin Patel · 05 Oct 2026

PPC

Bing sponsored ads now showing more images within the ad unit

Bing sponsored ads are now showing additional images below the ad description, building on earlier tests with large image ads on mobile.

By Sachin Patel · 05 Oct 2026

PPC

Yahoo sponsored results now showing more blue hyperlinks

Yahoo sponsored results are now showing more blue hyperlinks within ads, a design change that stood out compared to previous visits.

By Sachin Patel · 02 Oct 2026

PPC

Google shopping ads missing product images on mobile

Google Ads is showing Shopping ads with product titles but no images, spotted by Arpan Banerjee unclear whether it's a test or…

By Sachin Patel · 02 Oct 2026

PPC

Bing tests new ad design within SERP

Bing is testing a new ad design in SERP featuring a blue background box with the favicon, title, URL, and a short…

By Sachin Patel · 02 Oct 2026

PPC

Google tests new review treatments within sponsored results

Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and prominent rating…

By Sachin Patel · 02 Oct 2026

PPC

Bing tests italic URL font style in search results again

Bing is testing an italic font style for URLs in search results, with the style appearing consistently across multiple checks today.

By Sachin Patel · 01 Oct 2026

PPC

Bing tests new format highlighting top ad and organic results

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for…

By Sachin Patel · 30 Sep 2026

PPC

Google Ads adds beta Promotion Mode to campaign settings

Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra…

By Sachin Patel · 29 Sep 2026

PPC

Google tests sponsored product grid replacing organic product grid in SERP

Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning the labeling…

By Sachin Patel · 29 Sep 2026

PPC

Google will test gun accessory ads in US Search this October

A six-month pilot will cover selected accessories, while ads for firearms and ammunition remain banned.

By Martin Ashmere · 28 Sep 2026

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