Google tests new review treatments within sponsored results

Google is testing new ways to display website reviews within sponsored results. Today, we spotted two variations.

In the first, Google shows the website’s review rating alongside the website name directly within the ad.

Here is a screenshot of this.

In the second variation, the total review count and rating appear below the ad’s title, along with a “Read user reviews” sitelink.

Here is a screenshot of this.

This is a positive change for websites with strong ratings, since prominently displaying reviews like this could help build user trust and potentially increase click-through rates.