PPC.
Google Ads gets a CRM backstop for broken conversion tags
Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to fill missing user data, update values…
Bing now showing sitelinks for ads in Copilot results
Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.
Google tests new sitelink design for ads on mobile
Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our team.
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may…
Google tests bigger Local Services Ads listings in SERP
Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost visibility for…
Google Native Checkout now available to more users
Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google…
Bing tests new Member price tag on Shopping ad results
Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or subscription-based websites.
Google AI Mode Shows Sponsored Ads as Conversational Follow-Ups
Google AI Mode is showing sponsored product recommendations as conversational follow-ups to users’ informational queries.
Google AI Mode now shows long summaries for brand ads
Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously seen below…
Google tests new design for last two sponsored results
Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."
Google tests another new loading animation for sponsored results
Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.
Google tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.
Google AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by…
Bing tests Top Picks badges within Shopping ad results
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior…
New Google Ads Spend Benchmarks feature will put peer pressure on your budget
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should…
Google introduces Business Agent in YouTube ads that answer back
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and…
OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
Bing tests showing view counts in Shopping tab results
Bing is testing view counts within its Shopping tab results, though it's unclear how the numbers are calculated clicks or visits might…
Google AI Mode now showing descriptions for ads
Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks previously seen…
Google makes publisher ad load visible in Chrome’s real-user data
Chrome’s new CrUX metrics let advertisers and publishers measure visible ads, viewport density, CPU use and network cost—without giving the industry a…
Google tests new sitelink design in sponsored ads
Google is testing yet another new design for sitelinks in ads. We’ve been seeing several design variations from Google recently, having previously…
Bing tests new filters above shopping results ads
Bing is testing new filters above shopping ads that let users refine results with a click instead of retyping their search a…
Microsoft tells advertisers they’re responsible for AI-generated ads
Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance…
Google Business Profile now lets you review and delete collected info
Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its automated assistant.…
Google tests hiding sponsored results in Shopping tab
Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to the main…
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