Google is now testing URL breadcrumbs shown alongside sitelinks within sponsored ads on mobile. I spotted this today clicking a sitelink redirects to its specific page, with the URL.
We’ve covered several recent changes to Google’s sponsored ad, including AI-generated review summaries and larger sitelink designs, but this breadcrumb addition is something new and different.
Here is a screenshot of how it looks.
I’m not entirely sure how useful showing URL breadcrumbs for sitelinks will be in practice, but from a design perspective, this update looks like a clean addition.
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