Bing free listing panel now showing more ads

Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may confuse users.

Bing

Bing’s free listing panel is now showing more ads. As we’ve covered, Bing continues testing various changes across its SERP, and today I noticed the free listing panel displaying a higher number of ads than before.

Here is a screenshot of this.

ads in free listing ads in free listing

Showing more ads within the free listing panel feels a bit unusual. While this could benefit advertisers running ads there, it might also confuse users who see a mix of ads and organic listings, making it harder to know exactly where to click.

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