Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may confuse users.
Bing’s free listing panel is now showing more ads. As we’ve covered, Bing continues testing various changes across its SERP, and today I noticed the free listing panel displaying a higher number of ads than before.
Here is a screenshot of this.
Showing more ads within the free listing panel feels a bit unusual. While this could benefit advertisers running ads there, it might also confuse users who see a mix of ads and organic listings, making it harder to know exactly where to click.
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers.
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran recently.
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