PPC.
Google tests new ad format within AI Mode
Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among other recent AI Mode ad tests.
Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations…
Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for…
Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
Google warns AdSense publishers their impression counts could drop
Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February 17, 2027.…
Google tests message option on sponsored ad results
Google is testing a new 'Message' option on sponsored ad results that lets users connect directly through Google Messages, possibly tied to…
Google tests centered sponsored results heading on desktop
Google appears to be testing a centered "Sponsored results" heading on desktop search results, a shift from its usual side placement.
Google tests showing days left for sales in shopping ads results
Google is testing 'days left' labels on sponsored shopping results, showing users how much time remains before a sale price ends a…
Google Merchant Center AI performance report gets new sections
Google Merchant Center's AI performance report has expanded with new sections covering AI Search intent, AI Search terms, and AI Attributes, giving…
Google tests larger sitelink font size on mobile for sponsored ads
Google is testing larger sitelink font sizes on mobile within Google Ads, making sitelinks noticeably more prominent while the website name stays…
Google shows sold last week badges more often in Shopping ads
Google is showing 'Sold last week' badges more frequently in Shopping ads. This can increase user trust and improve CTR.
Google Ads tests new Video Campaign Group feature
Google is testing a new “Video Campaign Group” option in Google Ads, currently in beta. This was first spotted by Marcin Wsół,…
Google now serving regular Search campaigns with restrictive match types in AI Mode
Google is now serving regular Search campaigns with Exact and Phrase match keywords in AI Mode — but only for queries with…
Google Ads introduces new AI-powered dashboard creation feature
Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account summaries or…
Google tests new sitelinks display design for sponsored ads
Google is testing a new way to display sitelinks in Google Ads. Previously, if a website’s ad had more than two sitelinks,…
Google updates Popular Products report in Merchant Center
Google has made changes to the Popular Products report within Merchant Center. These changes took effect at the end of June 2026.…
Bing tests sponsored results within its Copilot results
Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results appear directly…
Google tests AI-generated review summaries in sponsored results
Google is now testing AI-generated review summaries within sponsored results, shown under the heading “What Customers Love” followed by an AI-generated summary…
Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads…
5 best Google Ads conferences worth the investment in 2026 and 2027
It is surprisingly difficult to find a serious Google Ads conference. Search for one and you will meet the usual conference-list problem:…
Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new…
Google tests AI-generated descriptions for ads in AI Mode
Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these ads. Today,…
Google changes call lead charging policy for Local Services Ads
Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026. The major…
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