Google tests new tab menu below sponsored results heading

Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers appearing under the sponsored results section.

Here is a screenshot of this.

new tab menu below sponsored

Google tests new tab menu below sponsored

new tab menu below sponsored

When users switch between these tabs, they see different sets of results. This can benefit users by making it easier to browse and choose products according to their specific needs, rather than scrolling through one long list of sponsored results. Have you seen this type of tab menu in your SERP?

More in PPC

View more

Start the conversation by posting the first comment