Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers appearing under the sponsored results section.
Here is a screenshot of this.
When users switch between these tabs, they see different sets of results. This can benefit users by making it easier to browse and choose products according to their specific needs, rather than scrolling through one long list of sponsored results. Have you seen this type of tab menu in your SERP?
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should be careful about treating peer spending as a target.
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and no Shorts placements.
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