Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers appearing under the sponsored results section.
Here is a screenshot of this.
When users switch between these tabs, they see different sets of results. This can benefit users by making it easier to browse and choose products according to their specific needs, rather than scrolling through one long list of sponsored results. Have you seen this type of tab menu in your SERP?
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