Google tests showing days left for sales in shopping ads results

Google is testing 'days left' labels on sponsored shopping results, showing users how much time remains before a sale price ends a potential boost for urgency-driven conversions."

Google Ads

Google is now testing a way to show how many days are left on a sale price within sponsored results, such as “5 days left” or “3 days left.” This lets users see when a discounted shopping ad’s sale price is about to end.

We spotted this today while searching for earbuds.

Here is the screenshot of how it looks.

days left for sales days left for sales

This could be a useful addition for websites running time-limited sales, helping drive urgency and encouraging users to convert before the deal ends. For users, it also makes it easier to spot ongoing deals and know exactly how much time is left before the sale price expires.

Image Credit: firstpageprofiles

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