Google tests new ad format within AI Mode

Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among other recent AI Mode ad tests.

Google ads

Google is testing a new type of ad format within AI Mode. This looks completely different from other recent ad tests we’ve covered it appeared between the content when searching something in AI Mode.

Here is a screenshot of how it looks.

new ad format within AI Mode

new ad format within AI Mode

Brodie Clark has documented several different ad formats appearing in AI Mode recently, but this specific type wasn’t among them, so this looks like something entirely new. Google continues testing more variations within AI Mode, suggesting the company is increasingly focused on refining how ads and answers appear together within this experience.

Updated: Google is testing this on desktop as well.

Google ai mode ads-1

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