Google tests new sitelinks display design for sponsored ads

Google is testing a new way to display sitelinks in Google Ads. Previously, if a website’s ad had more than two sitelinks, Google would show them all. Now, Google is showing only two sitelinks with a “+2” indicator. Clicking “+2” expands to show all sitelinks for that site.

We spotted this yesterday

Here is a screenshot of how it looks.

This kind of condensed display could make ads look cleaner and less cluttered, while still giving users the option to expand and see all available sitelinks if they want more detail.