Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers.
Bing appears to be testing a call-to-action (CTA) button on sponsored results in Bing Copilot. The only one I’ve spotted so far is a “Learn more” button, which shows up on the left side of the ad.
Here is a screenshot:
This comes shortly after we covered Google showing an offer in sponsored results within AI Mode. Both tests are about how ads look inside AI-generated answers.
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran recently.
Bing is testing a larger CTA button on sponsored ads, a small design change that could make ads more noticeable and help advertisers.
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