Google AI Mode now showing offers in Shopping ads

Google AI Mode is now showing offers within the Shopping ads that appear at the bottom of the page. Previously, these ads only showed the product image, product name, price, brand name, and reviews. Now I spotted a discount offer, “Buy 4 get $20 off,” displayed within the ad. When you click it, a popup opens with the offer details. This is the same way offers already appear in traditional SERP Shopping ads.

Here is a screenshot of the offer appearing swithin AI Mode.

Here is a screenshot of what appears when I click on it.

Google has been running a lot of tests on AI Mode ads recently, and it looks like it is putting more focus on them. Adding offers to these ads could be a good thing for advertisers, since a visible deal may encourage more clicks.