Google Ads tests AI that suggests campaign goals and ad components

Google is testing a feature in Google Ads that uses AI to suggest campaign goals and ad components based on a description from the advertiser.

When an advertiser starts creating a campaign, a box appears where they can describe what they want to achieve. Google AI then suggests appropriate advertising goals and ad components based on that description. We found this via SER.

Ginny Marvin from Google confirmed that this is currently an experiment.

Advertisers can still set up campaigns the traditional way by choosing the “Create campaign manually” option.