Google tests grey box design in Shopping ads

Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version appears to be missing the 'Shop now' button

Google Ads

Google is now testing a grey box design in Shopping ads, instead of the usual white background. I spotted this yesterday and am assuming this is a new test. Google has been testing several variations within Shopping ads recently, so it’s hard to say for certain how new this specific change is, but I hadn’t seen this grey background box before.

Here is a screenshot of grey box.

grey background

grey box design in Shopping adsHere is a screenshot of white box.

white box design in Shopping ads

Personally, I like both the white box and the grey box designs. However, the white box version typically includes a “Shop now” button below the results, which I couldn’t find in this new grey box version.

Want SEW higher in your Google results?Add as a preferred source

More in PPC

View more
PPC

Bing Shopping ads gain new promotional labels

Bing is showing labels such as “High quality,” “Small business,” and “Buy now pay later” on Shopping ads, highlighting key product and seller details directly in search results.

Start the conversation by posting the first comment

Join the conversation

Posting publicly · your email is never shown