Google Ads has added a new setup option inside Performance Max (PMax) called “Google Business Profile (optimised for ads).” With it, PMax campaigns can send users to a Google-hosted Business Profile experience instead of always sending them to the advertiser’s website.
This was spotted by Thomas Eccel, who posted about it on X.
He wrote:
“Google Ads News! PMax campaigns to send users to your Google Business Profile with a new setup interface.Google Ads has added a new interface option inside PMax: called “Google Business Profile (optimised for ads)” Instead of always sending users to your website, PMax can now take them to a Google-hosted Business Profile experience designed for ads.”
Here is the screenshot he shared.
This could change how local and service businesses think about PMax. If clicks go to a Business Profile instead of a website, advertisers may see traffic and conversion data shift to calls, directions, and other profile actions, and their website may get fewer visits.
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