Bing tests “Related searches based on your browsing” below sponsored ads

Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran recently.

Bing

Bing is testing a “Related searches based on your browsing” box below sponsored ads. Google tested the same thing recently, which you can see in my earlier post on X, and now Bing appears to be trying a similar approach within its sponsored results.

Here is a screenshot of this.

Related searches based on your browsing

I think these suggestions are probably based on the user’s search history rather than their actual browsing, but it’s not confirmed. Showing this type of keyword below the ads looks like a good idea to me.

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