Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
Google appears to be testing a new design for the ads that show up at the bottom of AI Mode responses. Until now, those ads sat on a grey background. In the new version, they have a white background with border.
We spotted the new design ourselves. Here’s a screenshot of the new look:
And here’s what the older design looked like, with the grey background:
This comes not long after we covered another change to AI Mode ads, where the ad titles started showing up in blue.
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s website, spotted by Thomas Eccel.
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also ask’ questions.
Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test or a display bug.
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