PPC.
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition.
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift
An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and…
Learn the Full Value of Your Paid Search Program
If you have a conversion without revenue tied to it, here's how you can use data from various channels to help put…
The 2 Principles of Effective Performance Advertising
Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that…
How General Keywords Can Influence Brand-Related PPC Purchases
Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your…
Do Facebook CPC Ads Really Work? Well, Sometimes
Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers.
Secrets to Paid Search Success Revealed, Part 4
Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time…
Why You Should Change Your SEM Tactics for the Holidays
How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
Secrets to Paid Search Success Revealed, Part 3
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours…
MSN adCenter vs. Google AdWords – Comparison Chart
If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
Secrets to Paid Search Success Revealed, Part 2
Want to save thousands of dollars on your paid search advertising campaigns? Use these tips on running exact, phrase, and broad match.
Secrets to Paid Search Success Revealed, Part 1
Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search…
Click Fraud Rising – Should You Be Concerned?
Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget.
Can Microsoft adCenter Pose a Threat to Google AdWords?
Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
Small Business Search Advertising Spend Growth Slows in Q3; Bing Share Rises [Report]
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according…
3 Holiday PPC Tips for Black Friday (And Beyond)
Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will…
Hacking AdWords – Who Said Black Hat Was Just Organic?
Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques.
Click Fraud Grows to 22.3% in Q3 2010
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.
Why You Should Combine Your PPC & SEO Strategies
Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
Using Conversion Funnels to Improve Your Conversion Rate
How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.
3 adCenter Optimization Tips
It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's…
Remarketing Non-Traditionally
These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology…
Flu Search Query Trends in Google — Paid Search Opportunity?
Google is trying to get ready for the upcoming flu season, and in the process, it seems they've created a market for…
How to Transition your Yahoo PPC Account to MSN adCenter
A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter.
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