- 9
- articles
- 2010
- on Search Engine Watch
- Social
- most covered
Mark Drummond
2010
The 2 Principles of Effective Performance Advertising
Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user…
How to Cut Through Social Media Clutter
Social networking is great, but it's rapidly creating a problem on par with e-mail overload. Here's a clutter management solution…
Social Search Circles — Nobody Knows the Pages I’ve Seen
All search is really social search. How subtracting "social" from "social search" prevents us from finding the pages we really…
Who Owns the Social Graph? That’s a Good Question!
Companies such as Facebook, Twitter, and LinkedIn hold the "master copy" of social graph data in persistent storage. But does…
Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
Social Ranking in Search — Opportunities and Potential Problems
Reinforcing existing preferences and biases is a concern, but truly personalized search will revolutionize the way people interact with the…
A Day in the Life of a Trending Topic
Looking to gain insight into real-time trending topics? Here's how you can use a real-time trending feature to track the…
What’s the Job of a Real-time Search Engine?
What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference…
Why Search Marketers Should Care About the Real-time Web
What's the real-time Web all about, how does real-time search fit in, and why should you care?