PPC.
Using AdWords Segments To Increase PPC ROI
A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.
5 Things to Try to With Google AdWords Campaign Experiments (ACE)
We review the different types of experiments that can be launched using ACE, and where the feature needs improvement.
Goodbye, Yahoo: 4 Things I’ll Miss About Panama
A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for…
Display Advertising Views Have ‘Positive Impact’ on Consumer Behavior
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an…
How Google Instant Search Will Impact Advertisers
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
Google Quietly Updates Keyword Tool Accuracy
Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long…
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why.
PPC Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even…
What’s the Value of a Paid Search Impression?
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
Make Google AdWords Bidding Features Work for You
What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding,…
The Growing Importance of Search Networks and Partnerships
Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts.
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords
Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords.
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Making the Leap: The Paid Search Marketing Toolbox
No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is…
7 Golden Rules for Paid Search Copy
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line…
After the Click: What Products Do Your Users Actually Buy?
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and…
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign
Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Google Ratings: Could they Change Your Business?
This extension allows brands the ability to take over more space on the page while introducing a more dynamic call to action.
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Facebook PPC: Finally, True Demographic Targeting! (Part 2)
How to optimize for the best possible ROI in your Facebook PPC campaign.
3 Techniques to Avoid the High Cost of Free Search Marketing Tools
Don't let people, process, or platforms stand between you and better paid search results. A challenge to all SEWatch readers.
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